Why it matters
From the Taghazout/Tamraght side, Imsouane changes the whole day. The product should explain the drive, the payoff and the opportunity cost instead of hiding it inside a generic trip list.
Imsouane can be one of the most memorable surf decisions, but it is not a casual add-on. It needs enough time, the right forecast, and a traveler who accepts the road logic.

From the Taghazout/Tamraght side, Imsouane changes the whole day. The product should explain the drive, the payoff and the opportunity cost instead of hiding it inside a generic trip list.
Use Imsouane when the trip has enough nights, the swell window fits the traveler, and the group wants a scenic mission rather than the closest possible useful session.
Keep it paid and separate. Imsouane should not be treated as the free included city trip in the stay logic.
Open the nearby guides that help with surf, forecast, stay and arrival choices.